Case Studies & Success Stories (results, before/after, ROI) | Market Opportunities & New Applications (where demand is growing) | Sales, Marketing & Go-To-Market (positioning, channels, lead gen) | Agents, Distributors & Channel Strategy (reps, distributors, territories)
Commercial Activation – Background Information
Commercial Activation – Why Is Your Competitor Winning? How You Can Also Win.
- McKinsey & CompanyFive fundamental truths: How B2B winners keep growing12 september 2024 — 12 Sept 2024 — Our B2B Pulse Survey results show that buyers’ comfort with remote and self-service spending has leaped in 2024 (Exhibit 7), especially for …Read more
- ThomasnetThomasnetThomasnet.com is the leading product sourcing and supplier discovery platform for procurement professionals, engineers, plant & facility management and …
- McKinsey & CompanyWinning B2B customers in technology and …26 februari 2026 — 26 Feb 2026 — According to the survey, B2B customers continue to prefer hybrid engagement models that combine digital channels with human interaction.Read more
- McKinsey & CompanyFive ways B2B sales leaders can win with tech and AI4 februari 2025 — 13 Feb 2025 — B2B sales organizations can leverage technology to find the right markets while discovering, retaining, and delighting customers across all channels.Read more
- Thomas BlogThomas Industrial Marketing & Manufacturing BlogThomas’ manufacturing blog shares tips to grow industrial businesses, increase manufacturing sales, and promote industrial products using digital marketing.
- mckinsey.comAgentic commerce: How agents are ushering in a new era17 Oct 2025 — The agentic commerce opportunity: How AI agents are ushering in a new era for consumers and merchants. October 17, 2025 | Report.Read more
- mckinsey.comKey tactics for successful next-gen B2B sales12 Mar 2024 — The most successful B2B players employ five key tactics to sharpen their sales capabilities: omnichannel sales teams; advanced sales technology and automation.Read more
- mckinsey.comFuture of B2B sales: The big reframeCustomers nowadays expect more and companies need to shift to put them at the center of sales—by improving channels, technology, talent, incentives, and culture …Read more
- mckinsey.comJump-starting B2B sales performance27 Aug 2025 — 1. Stop the bleeding: Reduce churn and win back customers · 2. Win more at home: Cross- and up-sell to increase share of wallet · 3. Scale lead …Read more
- mckinsey.comA vision for the future of cross-border paymentsIn the future, payments will be open-system based and embedded within corporate processes. At the same time, banks may need to be wary of platforms or layers …Read more
- mckinsey.comPlaying to win in B2B telecom28 Feb 2025 — Amid explosive demand for connectivity and digital solutions, four strategies can accelerate B2B telco growth. Knowing where and how to play will be critical.Read more
- mckinsey.comThe new B2B growth equation23 Feb 2022 — All B2B customers prefer omnichannel, no matter their industry, country, size, or customer relationship stage. B2B loyalty is up for grabs.Read more
- mckinsey.comThe multiplier effect: How B2B winners grow13 Apr 2023 — Our latest global B2B Pulse survey reveals some companies are combining winning strategies to increase market share by more than 10 percent annually.Read more
- mckinsey.comMcKinsey Research Confirms Omnichannel is the Leading …15 Mar 2021 — Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company’s 2021 B2B Pulse …Read more
- mckinsey.comFuture of B2B sales — DesktopB2B companies need to adopt a customer-first approach and create personalized, intuitive buying journeys that attract, excite, convert, and keep customers …Read more
- mckinsey.comMarketing and sales soar with generative AI11 May 2023 — AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think about customer experience.Read more
- mckinsey.comB2B sales: Omnichannel everywhere, every time15 Dec 2021 — Our latest B2B Pulse research shows how the shift to omnichannel has permanently changed sales and suggests what companies can do to adjust.
- mckinsey.comWhat it takes to build leading omnichannel operations1 Dec 2021 — Expanding omnichannel experiences beyond traditional stores. A leading beauty retailer uses digital self-service kiosks to support sales …Read more
- mckinsey.comB2B customers have spoken. Will telcos listen?27 Jun 2025 — B2B customers are no longer looking for telcos to simply keep the lights on—they expect strategic partnerships, seamless integration, and …Read more
- mckinsey.comThe future of B2B sales is hybrid27 Apr 2022 — B2B buyers apparently agree. In 2021, more than two-thirds opted for remote human interactions or digital self-service across the sales process, …Read more
- mckinsey.comOmnichannel in B2B sales: The new normal in a year that …15 Mar 2021 — The use and preference for e-commerce—self-serve, for example—has grown since August 2020. Buyers also moved easily between in-person and remote …Read more
- shopify.comB2B Ecommerce Trends 2025-2026: 15 Strategies …14 Oct 2025 — In 2025, B2B ecommerce will be more personalized, sustainable, and customer-centric. Here’s how you can shape your ecommerce strategy and get ahead.Read more
- shopify.comIndustrial Ecommerce: A Guide for B2B Manufacturers (2025)3 Oct 2025 — Industrial ecommerce is changing manufacturing for the better. Learn how moving B2B sales online helps you control branding, expand margins, …
- shopify.comB2B Ecommerce for Manufacturers: A Complete Guide30 Oct 2025 — Market opportunity: Only 7% of manufacturing sales take place online. Manufacturers are on track to sell a massive $14.85 trillion in 2025. …Read more
- shopify.comModernizing the Frontend and Backroom in B2B …17 Oct 2025 — Learn how B2B manufacturing companies achieve digital transformation with proven strategies, implementation timelines, and real case studies …
- thomasnet.comIs There Value In A Manufacturer’s Website In 2021?5 Oct 2021 — According to our 2019 Industrial Buying Habits Survey, 80 percent of B2B buyers utilize search engines when sourcing new suppliers along with …Read more
- thomasnet.comThe Ultimate List Of B2B Manufacturing Marketing Statistics11 Dec 2020 — This list of B2B marketing statistics will guide manufacturers and industrial companies in their online tactics to grow better and engage today’s new age of B2 …Read more
- thomasnet.comHow To Find Customers For Your Manufacturing Business22 Jun 2022 — Search for new suppliers. Add your company information to free local online directories to increase your reach even more.Read more
- thomasnet.comLead Generation: Definition, Strategies, KPIs – Thomas Blog4 Jan 2024 — Lead generation is the process of locating and attracting sales leads. Leads are potential clients who indicate interest in your product or service.Read more
- thomasnet.comSales Lead Generation & Management Services SuppliersSales lead generation and management services for the energy transition, transportation, retail, automotive, food processing, and aviation industries.Read more
- thomasnet.comThe Power of Thomasnet Advertising: More Exposure, Better …1 Jul 2025 — Thomasnet has been a trusted destination for industrial sourcing for more than 125 years. Our platform has more than 1 million active buyers.Read more
- thomasnet.com12 Lead Generation Marketing Strategies and MethodsUtilize Niche Online Directories For example, Thomasnet.com stands out as the premier directory for the industrial manufacturing sector, offering a valuable …Read more
- thomasnet.comThe 12 Best B2B Lead Generation Strategies and Tactics5 Jan 2024 — Successful B2B lead generation requires a thoroughly planned, multi-channel approach that coordinates business goals with the target audience.Read more
- thomasnet.com13 Strategic Methods for Small Business Lead Generation16 Jan 2024 — Thomasnet is an authoritative niche directory in the industrial and manufacturing sector that connects suppliers and buyers. … Manufacturers in …Read more
- thomasnet.comDemand Generation vs. Lead Generation: Key Differences …5 Jan 2024 — Demand and lead generation are marketing strategies aimed at forming business-audience connections and making sales. Learn more about demand …
- thomasnet.comLead Generation vs. Lead Prospecting: Goals, KPIs, TacticsLead generation and lead prospecting are linearly related and distinct stages in the customer-acquisition process. Both have unique goals and objectives.Read more
- thomasnet.comLocal Lead Generation: Meaning, Strategies, and Advantages16 Jan 2024 — Local business lead generation is a marketing strategy intent on attracting new or repeat customers or clients who are within the locale of …
- gartner.comBest B2B Marketing Automation Platforms Reviews 2026B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to …Read more
- gartner.comBest Digital Commerce Reviews 2026 | Gartner Peer InsightsFind the top Digital Commerce with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.
- gartner.comBest Digital Shelf Analytics Reviews 2026Gartner defines the digital shelf analytics (DSA) market as applications that provide brands and manufacturers with data from third-party digital channels.Read more
- forrester.comForrester’s B2B Summit North America – AgendaThis session examines how evolving buyer preferences reshape territory design, coverage models, capacity planning, incentives, and account strategy. Leaders …Read more
- forrester.comWhat Sets Leading B2B Marketers Apart?28 Oct 2025 — Forrester’s Marketing Survey, 2025, reveals a sharp divide between leading and lagging B2B marketers and their organizations.Read more
- forrester.comB2B Sellers Need A Fight Song To Address Buying Mayhem7 Oct 2025 — Listen to a song about buying mayhem and read lyrics that describe how B2B sellers will overcome customer and market disruptio
- McKinsey & CompanyFive fundamental truths: How B2B winners keep growing12 september 2024 — 12 Sept 2024 — Our latest B2B Pulse Survey reveals that across all sectors and regions, market leaders continue to experiment, invest, and commit to omnichannel sales.Read more
- mckinsey.comAgentic commerce: How agents are ushering in a new eraDiscover how agentic commerce uses AI shopping agents to transform retail with hyperpersonalized experiences, autonomous transactions, …
- mckinsey.comFuture of B2B sales: The big reframeAdopt hybrid as the default approach B2B buyers have settled into using an evenly divided mix of sales channels. traditional sales models alone,” McKinsey, …
- mckinsey.comThe State of Fashion 20257 Oct 2024 — automated or self-service options by analysing the key turning points in conversion that will maximise return on investment. Make changes to …Read more
- mckinsey.comWhat it takes to build leading omnichannel operations1 Dec 2021 — From our experience working with executives across consumer sectors, we know that omnichannel can seem challenging and demanding.Read more
- mckinsey.comFuture of B2B Sales: Building the right team and talent to …22 Jun 2023 — Future of B2B Sales: Building the right team and talent to drive growth in an uncertain environment | McKinsey.Read more
- mckinsey.comThe next big arenas of competition1 Oct 2024 — With EV sales estimated to overtake ICE sales sometime between 2025 and 2030, most of this growth would come from replacing traditional ICE …Read more
- mckinsey.comFive ways B2B sales leaders can win with tech and AI13 Feb 2025 — B2B sales organizations can leverage technology to find the right markets while discovering, retaining, and delighting customers across all channels.Read more
- mckinsey.comTechnology Trends Outlook 2024This research is intended to help executives plan ahead by developing an understanding of potential use cases, sources of value, adoption drivers, and the …Read more
- mckinsey.comA makeover for your marketing operating model (MOM)28 Oct 2024 — A new global survey in consumer marketing reveals the need for a more connected and agile way of working.Read more
- mckinsey.comB2B sales: Omnichannel everywhere, every time15 Dec 2021 — B2B sales are now resolutely omnichannel, with e-commerce, face-to-face, and remote videoconference sales all a necessary part of buyers’ experience.Read more
- mckinsey.comIntroducing the next-generation operating modelThis operating model is a new way of running the organization that combines digital technologies and operations capabilities in an integrated, well-sequenced …Read more
- mckinsey.comFive make-or-break truths about next-gen e-commerce8 Oct 2024 — McKinsey research shows that leading companies are determined to make tech a centerpiece for the next generation of e-commerce.
- mckinsey.comKey tactics for successful next-gen B2B sales12 Mar 2024 — The most successful B2B players employ five key tactics to sharpen their sales capabilities: omnichannel sales teams; advanced sales technology and automation.Read more
- mckinsey.comDigital Globalization: the new era of global flowsCurrent research focuses on six themes: productivity and growth, natural resources, labor markets, the evolution of global financial markets, the economic …Read more
- mckinsey.comFuture supply chains: resilience, agility, sustainability14 Jun 2022 — With supply chains in the spotlight, three new long-term transformation priorities form a fresh focus for competitive advantage.Read more
- mckinsey.comHarnessing generative AI for B2B sales16 Sept 2024 — In this article, we look at how technological changes are currently impacting B2B sellers. Then we explore three pathways for how B2B sales could evolve over …Read more
- mckinsey.com2024 Report Accelerating sustainable and inclusive growth …24 Apr 2025 — “We help businesses build resilient models that meet economic goals and sustainability aims, adapting to changes in customer preferences and …Read more
- mckinsey.comIndustry 4.0: Capturing value at scale in discrete …To provide a perspective on how to get “unstuck” and finally capture real value through Industry 4.0 in discrete manufacturing, our report illuminates two.Read more
- mckinsey.comHow B2B online marketplaces could transform indirect …27 Nov 2019 — B2B online marketplaces create self-service, digitally-sourced environments where multiple vendors can offer products or services to business …Read more
- mckinsey.comPerspectives on retail and consumer goodsRetailers and consumer goods manufacturers have the enormous responsibility— and opportunity—to reinvent themselves and reimagine their next normal. We have.Read more
- mckinsey.comThe three building blocks of a successful venture factory27 May 2025 — Furthermore, according to other McKinsey research, new ventures are expected to drive over half of companies’ growth in the next few years.Read more
- mckinsey.comFour trends improving B2B energy propositions27 Jan 2025 — Businesses are prioritizing cleaner energy sources and electrification to meet decarbonization goals and reduce energy costs.Read more
- mckinsey.comBuilding the AI bank of the futureThe potential for value creation is one of the largest across industries, as AI can potentially unlock $1 trillion of incremental value for banks, annually ( …Read more
- mckinsey.comTRANSFORMING THE EU RETAIL & WHOLESALE SECTORAs part of this report,. McKinsey and EuroCommerce surveyed 24 companies, including some of the largest retailers and wholesalers across the various subsectors …Read more
- mckinsey.comSeven tests for B2B growth6 Nov 2025 — Our checklist provides leaders with a quick litmus test of their sales performance, focusing on what top-growth companies consistently do to …
- mckinsey.comThe Internet of Things: Catching up to an accelerating …buyers are fragmented and in different roles and functions across companies. Today, many B2B suppliers rely heavily on “feet on the street” sales motions.Read more
- mckinsey.comCEO strategies for leading in the age of agentic AICompanies are feeling agentic AI growing pains. Here’s what CEOs can do to move past them and position their companies to succeed.Read more
- forrester.comForrester Predictions 2025: B2C And CXAccording to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% …Read more
- thomasnet.comThomasnetThomasnet.com is the leading product sourcing and supplier discovery platform for procurement professionals, engineers, plant & facility management and …
- thomasnet.comThomas Promotes U.S. Manufacturing by Connecting …14 Apr 2025 — Supplier Discovery Made Simple. Thomasnet simplifies product sourcing and supplier discovery with the power of its Supplier Discovery platform.Read more
- thomasnet.comThomas Industrial Marketing & Manufacturing BlogThomas’ manufacturing blog shares tips to grow industrial businesses, increase manufacturing sales, and promote industrial products using digital marketing.
- thomasnet.comIndustrial Marketing Resources For Manufacturers | Thomas2025 Annual Sourcing Report. This sourcing activity report uncovers industrial sourcing trends based on procurement activity across more than 80,000 industrial …Read more
- thomasnet.comWhy Buyers Need Relevant Search for Sourcing Specific …23 Jan 2026 — By using a purpose-built platform, you can find the suppliers you need in minutes, not months. Thomas Smart Search will help you turn sourcing …Read more
- thomasnet.comHow To Become A Supplier For Big Companies – Thomas Blog15 Mar 2022 — We’ll talk about how big companies choose new suppliers, along with what manufacturers and industrial companies can do to increase their chances of earning new …Read more
- thomasnet.comThomas Is the Search Engine Made for Industry9 Jan 2026 — Thomas is a precision-built platform designed specifically for the industrial sector. With a network of more than 500,000 trusted suppliers, …Read more
- thomasnet.comStrategic Approaches To Common Sourcing Scenarios8 Jul 2020 — Here are four common sourcing scenarios, along with proven advice you can use to ensure an optimal return.Read more
- thomasnet.comWho Are The Industrial Buyers On The Thomas Network?27 Oct 2020 — More than 1.3 million industrial buyers are sourcing industrial supplies and services on Thomasnet.com. Manufacturers can get more customers …
- thomasnet.comHow to Find US-Based Suppliers – Thomas Blog26 Feb 2026 — Thomas makes it easy to find the US-based suppliers and Made in the USA products that meet your needs.
