Direct Sales Options for Manufacturers: Opportunities, Risks, Costs and Operational Requirements
Direct Sales Options for Manufacturers Introduction: direct selling is attractive, but not automatically profitable Manufacturers increasingly ask whether they should sell directly to customers instead of relying only on distributors, retailers, agents or importers. Online platforms, ecommerce systems, B2B directories, RFQ portals, marketplaces and digital catalog technology have made direct selling more accessible than ever….
