Expand, build your brand, boost SEO, enhance web presence, find reps, and get leads with low investment.

• Manufacturers Unite! How to Grow Your Business With Manufacturers.Directory
• The Secret to Expanding Your Reach: How Manufacturers.Directory Helps You Go Global
• More Sales, More Growth: How Manufacturers.Directory Connects You to New Markets

From Technical Producers to Sales and Marketing

Many manufacturers started focusing on the technical aspects of producing a product. They had the technical expertise to develop an application or product but lacked commercial capabilities. 

Initially, manufacturers would rely on local reputation and word-of-mouth to generate sales. As they grew and wanted to expand regionally or nationally, manufacturers realized they needed sales and marketing capabilities. This led them to bring on sales reps, and distributors, or even develop in-house sales teams.

The transition from purely technical producing to incorporating sales and marketing represented an evolution for manufacturers. No longer could they rely solely on technical expertise. To increase sales, compete nationally or globally, and scale their business, they needed a sales and marketing engine to drive growth. 

This shift enabled manufacturers to significantly expand their reach and revenue potential. Many small, local operators have transitioned into multi-national organizations with the addition of structured sales and marketing capabilities.

Hiring Sales Teams

Many manufacturers start by selling their products directly to customers within their local area. As they grow, they often look to expand sales reach by hiring specialized sales representatives. There are two common approaches:

Commission-Based or Contract Sales Reps and Distributors

Hiring independent commission-based sales reps or contracting with distributors allows manufacturers to quickly expand sales coverage without significant overhead. These contracted salespeople typically work on commission, only getting paid if they make sales. The manufacturer handles production while sales reps/distributors provide the sales coverage and relationships.

This can be a cost-effective way to enter new geographical territories or product lines. Sales reps may specialize in certain markets and already have relationships with customers. Distributors also take on the risk of holding inventory and collections.

Direct Sales Engineers

For even greater control over the sales process, manufacturers may choose to hire direct sales staff as employees. These sales engineers are trained experts in the company's products and technical applications.  

Direct sales teams require more investment in salaries, training, management oversight, travel, and expenses. However, they provide more control over sales activities and direction. It also builds sales expertise as a core competency within the company.

Direct sales staff can be very effective in developing close customer relationships, promoting the brand, gathering customer insights, and providing technical product support.

Growth from Local to National/International

Many manufacturers started as local operators, producing and supplying products based solely on the reputation they built up in their community over the years. While these companies are often very sound, most do not expand geographically and therefore miss out on growth opportunities. 

Expanding your sales area nationally and internationally spreads your risks across different markets and economic conditions. It also greatly increases your potential customer base. Rather than relying solely on local businesses, you now have customers across the country or around the world. This makes your company less susceptible to regional economic downturns.

If you have a proprietary product with appeal beyond your local area, expanding into new markets gives you access to an untapped customer base. You may find significant demand in other cities, states, or countries. This represents new sales opportunities and revenue streams.  

While staying local is often easier in the short term, expanding nationally and globally provides more long-term stability and growth prospects. The most successful manufacturers recognize this and leap from local to international over time. If your product has appeal across markets, expanding outside your local area can significantly grow your business.

Online Visibility

Manufacturers.Directory provides global visibility and a virtual "showroom" for manufacturers and industrial supplies companies looking to expand their reach. With a listing on Manufacturers.Directory, manufacturers can showcase their business, products, catalogs, videos, and more to buyers and partners around the world. 

The site serves as an always-on, online trade show that allows manufacturers to promote their brands and offerings 24/7. Engineers, purchasers, and procurement professionals can easily find and connect with relevant manufacturers through targeted searches and browsing.

Manufacturers receive a customizable company profile page to highlight their capabilities, experience, certifications, and unique value proposition. Product pages go in-depth on specific offerings with photos, videos, spec sheets, and more. The catalog section allows browsers to flip through brochures and technical materials just as they would at an in-person exhibit.

The global accessibility of Manufacturers.Directory allows manufacturers to expand into new national and international markets. A listing boosts visibility and discoverability beyond just a manufacturer's home region and website. Manufacturers can promote their capabilities to buyers and partners around the world, generating new leads and potential new business relationships.

With an online showroom open 24/7/365, Manufacturers.Directory makes it simple for manufacturers to improve their online visibility and connect with new buyers and partners wherever they may be located. The virtual exhibit format provides a powerful platform for growth.

Features

Manufacturers.Directory offers manufacturers a unique platform to showcase their business in an online virtual exhibition format. Some key features include:

Products Slider

The homepage features a large slider across the top displaying your products or services. This prominent visual placement puts your best assets front and center when visitors arrive on your page.

Video, Company Info, Catalog Tabs  

Your page also includes a tabbed section underneath the slider where you can share more details about your company. A video introduction, overview of your history and capabilities, product catalogs, and other information can be added in a structured format. Visitors can click through the various tabs to learn more about your business.

Enhanced Web Visibility

By having a page on Manufacturers.Directory, you benefit from increased visibility and traffic driven to your company website. The site generates visits from serious buyers looking for manufacturing partners, boosting your SEO and brand exposure.

Benefits of Listing on Manufacturers.Directory

Listing your business on Manufacturers.Directory provides numerous benefits to help you grow your manufacturing business:

• Receive Sales Leads from Serious Buyers
• The directory connects you directly with buyers looking for your products and services. You'll receive sales leads and project specifications directly in your inbox from vetted, serious inquiries. This saves you time and money hunting down new business.
• Build Your Brand Among Quality Manufacturers
• Get listed alongside other reputable manufacturers to build credibility and brand awareness. Being in a selective directory boosts your perceived value and trustworthiness. It also improves your SEO so customers can more easily find you online.

Increase Web Traffic to Your Site

Drive more visitors to your website by getting listed on Manufacturers.Directory. Our high search engine rankings and popularity with buyers will send a steady stream of traffic to your site, raising your visibility and potential sales.

Find New Distributors, Agents, and Sales Reps

Easily connect with new distributors, sales agents, and sales representatives for your products. Attract prospects by showcasing your business to sales professionals seeking new partnerships. Support your existing sales network by making it simple for them to find and represent you.

Business Profile

Every company listed on Manufacturing.Directory gets a customizable business profile page, like an enhanced business card or directory listing. This page includes:

• Company name, logo, and contact info
• Location and headquarters
• Company description
• Products, services, capabilities overview
• Founding date and history highlights
• Notable clients, awards, or achievements
• Company photos and videos
• Links to website, social media, catalog PDFs
• Export regions and sought-after markets. New export markets, wanted.
• Distributor and sales rep recruitment callouts. Find sales agents, reps and distributors
  
• Find New Product Lines To Represent
• Create your business profile here >>>

The business profile serves as an at-a-glance introduction to each manufacturer. Buyers can quickly get a sense of who you are, what you do, where you're located, and how to get in touch.  

The profile also helps with search engine optimization by clearly outlining your business offerings both for search engines and prospective customers. Listing your products, capabilities, and target markets helps buyers find you when searching for relevant manufacturers.

With a Manufacturing.Directory business profile, manufacturers have an opportunity to highlight their credentials through client references, awards won, and years in business. The profile establishes credibility and trustworthiness for manufacturers trying to attract new business partners and buyers.

Overall, a business profile on Manufacturing.Directory acts like an online business card that can be accessed anytime by buyers looking for manufacturing partners. It's a place to showcase your company and capabilities to the world.

Product Profiles Showcase Your Offerings

Individual product profile pages allow you to go into great depth about each product or service you offer. These pages function like an online catalog, with photos, videos, spec sheets, and any other relevant details you want to include. 

Product profiles on Manufacturers.Directory are designed to give potential buyers all the information they need to evaluate your offerings. Each product gets its dedicated page, so you're not limited on space. 

• Include high-quality photos to show your products visually. Multiple angles and detailed close-ups are recommended.
• List all technical specifications, dimensions, materials, and any other relevant product details
• Embed spec sheets, manuals, or brochures to provide even more in-depth information.
• Add informative videos demonstrating your products in use.
• Provide details on available customization, accessories, and add-ons.
• Highlight key features and benefits for customers.
• List applications and use cases for your products.
• Add a call-to-action like "Request Quote" to enable visitors to easily contact you.

Product profiles on Manufacturers.Directory, lead customers to request additional information so you become aware of the online interest in your products or services. Put it all right on your page for a transparent view of your offerings.

Catalog Section

The Catalog Section allows manufacturers to upload and showcase their product catalogs and brochures. This gives potential customers and partners a detailed look into your offerings, with full specifications and imagery laid out in an easily accessible format.  

Rather than simply listing products, the Catalog Section enables uploading complete brochures and catalogs for browsing. Site visitors can flip through pages and view high-resolution photos, drawings, schematics, descriptions, and technical details for each item. Just like reading a physical brochure, buyers can dig into the specs of every product.

This section makes product information readily available to customers without having to request materials. Buyers and engineers can access your up-to-date catalogs 24/7. Having an online catalog presence establishes your company as a fully digital and customer-focused business.

Uploading catalogs is easy. Manufacturers simply need to have electronic versions of their brochures and catalogs ready to go. Multiple documents can be uploaded to create a robust online catalog showroom. 

The Catalog Section gives potential partners and customers the convenience of self-education. They can learn about your full range of offerings through an immersive browsing experience. This enables customers to evaluate products thoroughly before engaging in direct interaction. Specifying engineers can use the data published in your online catalogs to include in their project and inquiry specifications. Ultimately, having readily accessible catalogs displayed on your profile generates sales opportunities. Create your catalog here >>>

Low Cost, High Reward

Manufacturers.Directory offers manufacturers a low-cost but highly effective platform to build their brand and generate new business on a global scale. By creating a profile, manufacturers can showcase their capabilities and product lineups in an attractive, visual way that buyers will appreciate. 

The small investment in a Manufacturers.Directory profile delivers an excellent return through:

• Global visibility - Get your brand and products in front of an international audience of motivated buyers and partners. Expand your reach beyond your local area.
• Sales leads & inquiries - Our platform directly delivers relevant sales inquiries and lead contacts to your inbox. Reach vetted prospects actively looking for your products.
• Brand awareness - Build brand familiarity and credibility by being listed among other quality manufacturers. Improved SEO and web presence also builds your brand.
• Cost-effective - Achieve a far-reaching online presence and new business generation for a fraction of the cost of traditional sales and marketing.

For manufacturers looking to grow their business, Manufacturers.Directory provides the most affordable and effective way to attract global customers and sales partners. The sales leads alone justify the minimal cost, making it easy to see a return on investment. Every manufacturer should take advantage of this low-risk, high-reward opportunity to build their future.

Read Also:

• The Ultimate Guide to Creating the Most Effective Website for Manufacturers | Website Optimization Tips
• Top 10 Reasons Your Business Website Isn't Driving Sales and How to Fix It | Business Optimization Tips
• Why My Business Website is Not Effective and How to Transform It into My Most Important Marketing Tool
• Grow Your Brand as a Manufacturer: Effective Strategies and Tools
• Strategies to Boost Visibility in B2B Marketing for Industrial and Manufacturing Sectors
• Why Your Website Should Be Your Best Sales Channel
• 10 Desires and 10 Fears that Manufacturers Experience. Manufacturers' Marketing Concerns
• Instant Virtual Product Brochures: Advantages of Uploading Your Company's Product or Service PDFs