Mastering RFQ Responses: A Guide to Winning Bids and Sales. What is a RFQ (Request For Quotation)? How to respond and follow up effectively.

What is a RFQ (Request For Quotation)?

A Request For Quotation (RFQ) is a document issued by a buyer to suppliers, inviting them to bid on a project or product. It typically includes detailed information about the product or service required, such as specifications, quantities, and delivery schedules, enabling suppliers to provide a precise quote for the cost of fulfilling the request.

How to Respond to the Inquiry

Responding to an RFQ involves carefully reviewing the request to ensure your business can meet the specifications, quantities, and delivery timelines. Your response should be comprehensive, providing a clear and competitive quote that covers all aspects of the buyer's requirements. It's important to also include any additional information that might persuade the buyer to choose your quote over others, such as unique capabilities, quality certifications, or value-added services.

How to Follow Up After the Quotation

After submitting your quotation, follow up with the buyer within a week to ensure they have received your proposal and to see if they have any questions or need further clarifications. This follow-up can be through email or a phone call, depending on the buyer's preference. It's an opportunity to demonstrate your commitment and customer service quality, and to gently remind the buyer of your proposal.

How to Close the Sale

Closing the sale after submitting a quotation involves negotiation and flexibility. Be prepared to discuss terms, pricing, and any special conditions. Listen carefully to the buyer's concerns and be ready to adjust your offer to meet their needs while ensuring the deal remains profitable for your company. Building a good relationship with the buyer and showing that you are responsive and easy to work with can significantly increase your chances of winning the contract.


After closing the sale, it's crucial to maintain communication with the buyer to ensure that everything is proceeding as expected. Regular updates on the progress of the order, quick responses to any inquiries, and proactive handling of any issues that arise are key to building a lasting relationship with the buyer. This continued engagement not only helps with the current transaction but also sets a positive foundation for future business.


Successfully managing an RFQ process from responding to the inquiry to closing the sale requires attention to detail, excellent communication, and strong negotiation skills. By carefully crafting your response, following up effectively, and fostering a positive relationship with the buyer, you can increase your chances of winning the contract and building a long-term business partnership. Remember, every interaction with the buyer is an opportunity to demonstrate the value and quality your company offers.

FAQs on RFQs (Request For Quotation)

What is a RFQ?

An RFQ (Request For Quotation) is a procurement document issued by businesses to invite suppliers to bid on specific products or services, detailing requirements like specifications, quantities, and delivery schedules to get precise pricing from vendors​ (​.

How is an RFQ different from an RFP and RFI?

  • RFI (Request for Information) gathers general information about vendors' capabilities.
  • RFP (Request for Proposal) is used for complex projects needing detailed technical responses.
  • RFQ focuses on obtaining pricing for well-defined items or services​ (Wrike)​.

When should you use an RFQ?

Use an RFQ when:

  • You have a clear, defined requirement for specific products or services.
  • Price is a primary decision factor.
  • The purchase involves standard products with no customization needed​ (​.

What are the different types of RFQs?

Types include Open Bid, Sealed Bid, Invited Bid, and Reverse Auction. Each serves different procurement needs, with Open Bid offering transparency, Sealed Bid ensuring confidentiality, Invited Bid limiting to pre-vetted vendors, and Reverse Auction focusing on price competitiveness​ (​.

How do you respond to an RFQ?

Responding involves understanding the buyer's specifications, assessing your ability to meet those needs, and submitting a competitive quotation that outlines pricing, delivery schedules, and any additional value-added services or conditions​ (​.

How to follow up after submitting an RFQ response?

Follow up with the buyer to confirm receipt of your proposal, answer any queries they might have, and express your eagerness to accommodate their needs, showing commitment to customer satisfaction​ (​.

How to close the sale after an RFQ?

Closing the sale may involve negotiation on terms and pricing. Focus on building a strong relationship, understanding the buyer's needs, and demonstrating flexibility to adjust your offer accordingly​ (​.

What should be included in an RFQ?

An RFQ should detail the invitation to bid, business and project overview, specific vendor requirements, and clear specifications and terms for the requested products or services. It's crucial to provide comprehensive, clear information to enable vendors to submit accurate bids​ (Wrike)​​ (Sievo | Procurement Analytics Software)​.

How is the RFQ process conducted?

The RFQ process typically involves six steps: preparation, defining the supplier list, sending out the RFQ, receiving and analyzing responses, selecting the successful supplier, and notifying unsuccessful suppliers. Each step is designed to ensure clarity, fairness, and efficiency in the procurement process​ (Sievo | Procurement Analytics Software)​.

By following these guidelines, businesses can navigate the RFQ process effectively, fostering transparent and fair procurement practices that lead to successful vendor relationships and project outcomes.